[Edaily Reporter Shin Su-jeong] #Nongshim will launch a new "Kkang" snack, "Yukpo Kkang" Spicy Flavor, on the 8th. Yukpo-kkang is a product that reinterprets beef jerky—a popular drinking snack—as a snack food. It combines the rich flavor of beef with chili peppers and black pepper to create a spicy taste, while adding a crispy texture to the savory flavor unique to beef jerky.
Nongshim plans to continue its push into the snack market for drinking companions with Yukpo-kkang. Its previously launched Moktae-kkang, which combines the savory taste of dried pollack with the salty and spicy flavor of Cheongyang mayo, has recorded cumulative sales of approximately 52 million bags to date.
A Nongshim official stated, “Yukpo Kkang captures the flavor of beef jerky in a crispy snack, making it perfect to enjoy with beer,” adding, “We plan to continue introducing a variety of snacks that incorporate foods preferred by consumers.”
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