[Edaily Reporter Kyung-young Kyung] #Laneige, the beauty brand operated by Amorepacific, officially opens its first global flagship store, “Laneige Seoul,” in Myeongdong on the 5th.

LANEIGE Seoul is designed to allow customers to experience cutting-edge technology based on beauty science firsthand.

At the “Bespoke Lip Sleeping Mask Swirl,” inspired by an ice cream bar, customers can combine various scents to create their own personalized lip sleeping mask. They can choose from up to 45 different combinations.

The ‘Bespoke Neo’ service allows customers to create a personalized cushion based on LANEIGE’s best-selling cushion and data from 150 shades. Through a one-on-one color analysis, the optimal shade is identified, and a manufacturing robot—for which Amorepacific has filed a patent—completes the product on-site in real time.

At ‘Bespoke Cream Skin,’ AI-based skin analysis technology is used to assess skin condition and propose a customized solution from among 25 combinations. Customers can experience their personalized skincare products, designed on-site, in about 20 minutes.

Choi Pil-kyung, Vice President of the Laneige Unit at Amorepacific, stated, “Laneige Seoul is not just a store; it is a space that embodies Laneige’s vision for the future of beauty, technology, and design.” He added, “Every visit offers a new experience, and customers can discover a one-of-a-kind product crafted just for them.”

The bespoke service offered at the flagship store can be booked on the official Laneige website.