[Edaily Reporter Park Jeong-soo] #SAMG Entertainment is raising expectations for a rebound ahead of the release of the sequel to the theatrical adaptation of its flagship intellectual property (IP), "Tinyping." The stock price, which had surged last year on the back of the box office success of the film "Love Hachuping," subsequently gave up all its gains and recently fell to a 52-week low. However, with the release of the second theatrical film confirmed for August, attention is focused on whether investor sentiment will revive.

According to MP Doctor on the 7th, SAMG Entertainment closed at 25,100 won on the 5th, up 4.15% from the previous trading day. It also rose by more than 6% on the 4th, marking a gain of over 10% in two days. Considering that the KOSPI and KOSDAQ plunged during the same period, this represents a relatively steady performance.
In particular, SAMG Entertainment has been rebounding after hitting a 52-week low of 21,500 won during intraday trading on the 2nd. This is believed to be driven by news that the theatrical sequel to the "Tinyping" series has been confirmed for release on August 5.
The first installment, "Love Hachuping," released earlier, was a box office success, drawing 1.24 million viewers domestically. Analysts noted that TiniPing had expanded beyond simple children’s content to become a character IP enjoyed by all generations, signaling the start of a phase of substantial profit growth. Consequently, the stock price surged by over 620% in the first half of last year, soaring to the 90,000 won range.
However, as the company entered the third quarter—traditionally a slow season for the toy industry—its earnings growth slowed, and the stock price underwent a correction due to a combination of this slowdown and profit-taking. The stock has continued its sluggish trend this year, retreating to the 20,000 won range earlier this month.
Kim A-ram, an analyst at Shinhan Investment Securities, stated, “The decline in SAMG Entertainment’s stock price is attributed to slower-than-expected earnings growth relative to market expectations, price adjustments among global peers such as PopMart and Sanrio, and a shift in investor sentiment toward the IT sector,” adding, “However, the company’s fundamentals remain solid.”
In particular, this year, the second installment of the "Love Hatsuping" theatrical trilogy is expected to fill the earnings gap in the third quarter, which is typically a seasonal off-peak period.
Lee Hyun-ji, an analyst at Eugene Investment & Securities, noted, “The company is merely taking a brief pause in the first half; its fundamentals remain unchanged,” and predicted, “This year, the company will generate diverse derivative revenue by selling a wider range of movie merchandise and licensed products through its own offline stores.”
The expansion of the target demographic for the 'Tiny Ping' IP is also a positive sign. In the first quarter of this year, the 20-30 age group accounted for approximately 65% of new subscribers to the 'The Tiny Ping' online store and 64% of purchases. This indicates that 'Tiny Ping,' previously a children’s IP, is expanding its reach to the MZ generation.
Additionally, the release of "Catch! TiniPing" Season 7 is scheduled for the fourth quarter. Observers note that if the success of the movie aligns with the impact of the new season, it could bring a turnaround to the stock price trend, which has been sluggish since the second half of last year.
Researcher Lee Hyun-ji commented, “While the company has alternated between expectations and disappointments with each earnings season, what investors ultimately hope for from SAMG Entertainment is the growth of the TiniPing IP, the development of new IPs, and earnings visibility,” adding, “All three of these concerns are expected to be resolved starting with the movie release in the second half of this year.”
Consequently, there is growing recognition that SAMG Entertainment is expanding from a simple animation and toy company into a comprehensive IP enterprise. The assessment is that the "Tinipping" IP is expanding beyond seasonal animation into movies, live performances, merchandise, licensing, and offline spaces, thereby strengthening its One Source Multi-Use (OSMU) structure.
Lee Jong-won, an analyst at BNK Investment & Securities, analyzed, “The core value lies not in the content production capability itself, but in the OSMU structure that repeatedly leverages proven character IPs across merchandise, licensing, films, live performances, offline spaces, and global distribution.” He added, “Whether the third-quarter release of the ‘Tinipping’ theatrical film can fill the earnings gap during the off-season will be a prerequisite for a stock price revaluation.”