[Edaily Reporter Park Jeong-soo] #Innojin, a company developing anti-aging solutions such as hair loss treatments and skin regeneration, is introducing the flagship product of Volvic, a brand specializing in scalp and hair loss care, on a home shopping channel.
Innojin announced on the 10th that Volvic will exclusively launch the "Volvic Scalp & Hair Pack" on CJ OnStyle TV home shopping on the 13th. Actress Lee Seung-yeon will appear as a guest on the broadcast to introduce the product and share tips on scalp and hair care.
The "Volvic Scalp & Hair Pack" is Volvic’s flagship best-selling product. For this broadcast, it will be introduced in a large-volume package with increased capacity to meet home shopping customer demand. Exclusive CJ OnStyle packages and various promotional benefits have also been prepared.
With growing consumer demand for products that address both scalp health and hair care simultaneously, the scalp care market is expanding. The Volvic Scalp & Hair Pack is designed for use on both the scalp and hair after shampooing.
The product contains 17 types of amino acids that make up the scalp and hair. It combines panthenol, niacinamide, and propolis extract to simultaneously address scalp hydration, soothing, and elasticity, as well as hair nutrition and shine.
A Volvic representative stated, “We have developed this product based on the perspective that healthy hair begins with a healthy scalp environment,” adding, “We hope that through this CJ OnStyle broadcast, more consumers will experience the benefits of a home care routine that addresses both the scalp and hair.”
Meanwhile, Volvic, a brand specializing in scalp and hair care, is expanding its product lineup based on its research and development capabilities in this field. The broadcast is scheduled to air on CJ OnStyle TV Home Shopping starting at 1:40 p.m. on the 13th.