[Edaily Reporter Kim So-yeon] Samsung Electronics has expanded its lineup by launching the standard model of its "Bespoke AI Steam" robot vacuum cleaner. Samsung Electronics plans to popularize K-brand robot vacuum cleaners.

Samsung Electronics announced on the 11th that it has launched a standard model to complement the 'Bespoke AI Steam Ultra' and 'Bespoke AI Steam Plus' models introduced earlier this year.

It adds value to premium performance. The new standard model retains the core features of the Bespoke AI Steam series while lowering the price. The standard model features: △ a Steam Clean Station that hygienically manages mops through high-temperature washing, steam sterilization, and hot-air drying; △ Easy-Pass wheels capable of crossing single thresholds up to 45mm high; and △ a Pop-Out Combo function that enables close-to-wall cleaning with extended brushes and mops.

Notably, the new product also incorporates security solutions, which are a key strength of K-series robot vacuums. Equipped with Samsung Electronics’ proprietary Knox security solution, consumers can use the device with peace of mind, free from concerns about personal data leaks. The Bespoke AI Steam Robot Vacuum has officially received recognition for its security reliability by earning the highest security rating—Diamond—from global certification body UL Solutions, based on Knox technology.

The manufacturer’s suggested retail price for the new product ranges from 1.41 million to 1.59 million won, depending on specifications. It is available for purchase through major online channels, including Samsung.com, Naver, and Gmarket.

During the "With the People, Samsung Electronics Appreciation Festival," which runs for four weeks starting on the 8th, Samsung Electronics will provide customers who purchase the Bespoke AI Steam robot vacuum cleaner with a digital Onnuri gift card worth 20% of the purchase price.

During the event period, customers who subscribe through the “AI Subscription Club” will also receive a benefit covering 12 months of subscription fees. Subscribing to the standard model of the Bespoke AI Steam with the All-in-One 2.0 plan can save customers up to 570,240 won. Detailed information about the new product and purchase benefits can be found on Samsung.com.

Meanwhile, the Bespoke AI Steam robot vacuum cleaner has been gaining popularity, surpassing 20,000 units sold last May. The robot vacuum cleaner has also been selected as a pre-sale option for a large-scale apartment complex comprising 1,875 units, scheduled for pre-sale next month in Bugok-dong, Uiwang City. This marks the first time in Korea that a Samsung Electronics robot vacuum cleaner has expanded its reach into the business-to-business (B2B) market.

Kim Yong-hoon, Executive Vice President of Samsung Electronics Korea, stated, “Through the launch of the standard ‘Bespoke AI Steam’ model, which offers competitive pricing and performance, we will lead the popularization of Korean robot vacuums and further strengthen our market competitiveness.”