[Edaily Reporter Lee So-hyun] #Flitto is strengthening its identity as an artificial intelligence (AI) data and solutions company, moving beyond its roots as a translation service provider, through a complete overhaul of its website.

Flitto, a company specializing in AI data and solutions, announced on the 11th that it has redesigned its website to prominently feature its AI data and solutions business.

This redesign is a strategic renewal reflecting Flitto’s core business structure and global market positioning. While the previous website prioritized translation services at the top, the new site places AI data and solutions front and center. The web structure has been shifted to focus on the data business in response to the growing demand for high-quality training data across the AI industry.

Flitto has been developing AI training data and solutions based on high-quality language data accumulated over many years. Through this website redesign, the company has made it easier for customers to intuitively verify its data construction and solution development capabilities.

The core of the redesign is a shift toward a service structure centered on user experience. To strengthen its data business, Flitto has introduced a new feature allowing users to view samples of text, image, audio, and video datasets directly on the website.

The company has improved the process so that data samples, which were previously provided only upon individual request, can now be downloaded in JSON format. The company expects this will allow companies and institutions considering data purchases to quickly review samples and reduce the time required to evaluate implementation.

With this redesign, Flitto plans to target global companies and institutions as its primary customers and strengthen its sales pipeline, which spans from search traffic to data review, business inquiries, and purchase conversions.

The company is also pursuing a dual-track strategy to differentiate the user experience by business segment. On the web, it will strengthen its AI data and solution-centric structure, while on the app, it will maintain the existing layout for translation and interpretation services to provide an experience tailored to users’ specific needs.

Lee Jeong-soo, CEO of Flitto, stated, “This website redesign is a strategic decision to more effectively convey our AI data-centric business competitiveness to the global market.” He added, “As the importance of data in the AI industry continues to grow, we will strengthen our competitiveness across our entire data and solutions business and continuously expand our touchpoints with global customers.”