[Edaily Reporter Kim Jeong-yu] Innovative domestic companies such as Today’s House, Queenit, and Cream are aiming to “scale up” on the corporate growth platform promoted by #Innocean and SBVA (formerly SoftBank Ventures).

Innocean announced on the 15th that it is launching the growth platform "UP 2026" in collaboration with SBVA, bringing together about 10 innovative companies with market competitiveness. This joint platform is designed to drive the growth of these innovative companies while also enabling Innocean to seek new growth engines beyond its traditional role as a marketing agency.

The participating innovative companies are all SBVA portfolio companies, including: △Blind (a social platform for office workers) △Kream (a limited-edition trading platform) △Today’s House (a lifestyle platform) △Queenit (a lifestyle platform for the 40-50 age group) △Lundrigo (a mobile laundry service) △Rael (a global women’s wellness brand) △Gravity Labs (an AI-based healthcare platform)

The primary objective is to identify solutions for challenges these companies face, such as market expansion, the utilization of artificial intelligence (AI) and data, brand growth, and new revenue models. The goal goes beyond simple branding or marketing support; it aims to jointly examine each company’s business model and growth bottlenecks and devise practical collaborative initiatives.

The main session of this program will examine market shifts and the transformation of communication methods in the AI era, and discuss new business opportunities that companies must identify in an environment where both humans and AI influence brand choices. It will also address how to translate these opportunities into business results amid a changing landscape characterized by platforms, creators, search environments, and channel diversification.

Innocean will be represented by heads of key organizations and executives from the BX (Business Experience) Division, Strategy Solutions Division, Global Business Division, DX (Digital Experience) Division, and CX (Customer Experience) Division.

Kim Jung-ah (pictured), CEO of Innocean, stated, “This event marks the starting point for Innocean to expand strategic partnerships with innovative companies and seek new growth opportunities beyond the traditional advertising agency domain.” She added, “Through our collaboration with SBVA, we expect each company to identify practical paths for business expansion and achieve tangible results in the process.”

Lee Jun-pyo, CEO of SBVA, also remarked, “It is meaningful to have organized this event to support the growth of SBVA’s portfolio companies in partnership with Innocean, a leader in brand experience innovation.” He continued, “We hope this program will provide practical insights to companies seeking to enhance brand value and develop global growth strategies, and serve as an opportunity to explore new avenues for collaboration.”