[Edaily Reporter Kyung Gye-young] #Shinsegae International’s high-performance skincare brand YUNJAC launched its “Skin Perfecting Prep Cream” on the 15th.

Having pioneered the "prep" category with the release of "Base Prep" in 2019 and led the "makeup-friendly skin" trend—which enhances makeup adhesion and longevity—YUNJAC has now expanded its prep technology into the skincare realm with this new product launch.

The Skin Perfecting Prep Cream features a hydrating gel texture that absorbs refreshingly into the skin, optimizing the oil-water balance to help create "makeup-friendly skin" where makeup doesn’t cake or smudge. Using this prep cream provides not only skincare benefits but also 24-hour makeup staying power.

With this product, Yeonjak has further elevated its prep technology by incorporating its proprietary patented ingredient, "Barrier Glue," and the exosome-mimicking ingredient "Micro Pink Algae." Barrier Glue, derived from fermented Korean rice, improves skin texture and creates a healthy skin foundation. Micro Pink Algae stabilizes microalgae at the nano level to protect the skin from thermal stress.

A representative from Shinsegae International’s Yeonjak stated, “We focused on going beyond simply enhancing makeup adhesion to improving the skin barrier environment itself, thereby creating skin conditions that allow makeup to apply most effectively.” They added, “We will strengthen our global competitiveness in skincare by launching a variety of new products that embody Yeonjak’s fundamental identity, built on years of skincare research.”