[Edaily Reporter Na Eun-kyung] #Il Dong Pharmaceutical announced on the 15th that it has unveiled a new TV commercial for “Aronamin C Plus” featuring actress Oh Hye-won as the model and is launching marketing activities.

Aronamin C Plus is an over-the-counter vitamin and mineral supplement containing eight types of B vitamins, including active forms of vitamins B1 and B2, as well as vitamins C and E, selenium, zinc, and iron.

The B vitamins are involved in energy production and metabolic processes, while vitamins C and E, along with selenium, are known to support antioxidant functions. Aronamin C Plus is approved for efficacy and effects including relief from physical fatigue and decreased stamina, eye strain, neuralgia, muscle pain, joint pain, stiff shoulders, and the alleviation of pigmentation (melasma and freckles).

The new advertisement centers on the tagline, “If these are your constant worries, why not solve them all at once?” emphasizing both fatigue management and antioxidant care.

The ad contrasts a tired reflection in a mirror with a vibrant one, and visually introduces the product’s ingredients, including B vitamins, vitamins C and E, selenium, iron, and zinc. It then features a pharmacy setting to convey the characteristics of over-the-counter vitamin supplements.

Il Dong Pharmaceutical plans to launch various marketing campaigns, including TV commercials, featuring actress Oh Hye-won as the brand model.

An official from Ildong Pharmaceutical stated, “We selected actress Oh Hye-won as our model because we felt her healthy and confident image aligns well with the brand attributes of Aronamin C Plus,” adding, “Starting with the TV commercial, we plan to launch various marketing activities that leverage the characteristics of the pharmacy distribution channel.”