[Edaily Reporter Na Eun-kyung] Chabiotech Group affiliate Chabiotech F&C announced on the 16th that its anti-aging cosmetics brand, EVERCELL, has launched a new product, the “EVERCELL Micro Turnover Clay Pack Cleanser” (hereinafter “Clay Pack Cleanser”).

The Clay Pack Cleanser is a cleanser that combines cleansing, pore care, and skin temperature regulation in a single product. It was designed to be versatile, combining the functions of a foam cleanser and a clay pack to suit various skin conditions and usage purposes.

Recently, cleansing products have expanded beyond simply washing away impurities to managing skin conditions such as pores, sebum, and dead skin cells. Additionally, with growing interest in Skin Longevity and Heat Aging, products that manage both skin temperature and condition during the cleansing step are gaining attention. In line with this trend, Evercell has introduced a clay pack cleanser that incorporates the concept of skin temperature management.

The product is a clay cream formula applied to dry skin and can be used like a foam cleanser. It can be used as a daily cleanser in the morning and as a clay mask in the evening, helping to manage impurities, sebum, and dead skin cells within the pores.

The Clay Pack Cleanser contains clay and pink calamine. The clay helps absorb and wash away sebum, dead skin cells, and impurities deep within pores, while the calamine helps soothe the skin during the cleansing process.

It also incorporates Skin Cooler, a patented ingredient that helps regulate skin temperature. Designed to soothe skin heated by external environments and daily activities during the cleansing step, it aims to provide a comfortable 33°C temperature care experience.

Clinical trials showed that skin surface temperature decreased by 4.4°C after use, and the product was found to help improve pore size and depth. It recorded a 99.6% cleansing efficacy for impurities and fine dust within pores. In a consumer satisfaction survey, it received high ratings in key areas such as skin elasticity after cleansing, cleansing power for impurities within pores, and moisturizing effects.

It also contains CHA-EV Exosome Complex, Rose PDRN, and 5-fold hyaluronic acid—developed based on Cha Bio Group’s cell technology and bio-research capabilities—to help maintain moisturized skin without dryness even after cleansing.

Kim Seok-jin, CEO of CHA Bio F&C, stated, “The Clay Pack Cleanser provides a solution that allows users to manage their skin condition starting from the cleansing step,” adding, “Evercell will continue to expand its beauty lineup based on CHA Bio Group’s differentiated cell technology.”