[Edaily Reporter Han Jeon-jin] #E-Mart’s private brand (PB), No Brand, is holding a large-scale customer appreciation event to mark the 10th anniversary of its specialty store launch.

According to E-Mart on the 18th, No Brand will hold a 10th-anniversary event through July 1, offering discounts on its signature products that have been beloved by customers over the years.

The flagship product, “No Brand Jumbo Yogurt (1 L),” will be offered as a two-pack for 2,980 won. This popular item sold over 2 million bottles last year. A six-pack of “No Brand Korean Rice (210 g)” will be sold for 3,980 won.

Discounts are also available on value-for-money items. “No Brand Frozen Beef Brisket for Immediate Grilling (1 kg),” which sold over 420,000 units last year, is priced at 9,980 won, while “No Brand Unsweetened Greek Yogurt (1.8 L)” is available for 4,980 won.

The company has also launched products to commemorate its 10th anniversary. New items include “No Brand Sliced Kimchi (4 kg)” and “No Brand Chicken Feet and Beef Tripe (300 g).” In response to customer requests, “No Brand Animal Crackers (500 g)”—which had been discontinued since its 2016 launch—is being relaunched after about 10 years.

A discount event for household goods is also underway. Major daily necessities, such as natural pulp toilet paper, alkaline batteries, and toothpaste, are being sold at discounted prices.

No Brand has maintained steady growth since opening its first dedicated store, the Yongin Bora branch, in 2016. Sales in May of this year increased approximately 55-fold compared to September 2016, shortly after the launch of the dedicated stores, and the company currently operates about 270 dedicated stores nationwide.

Koo Bon-ki, Head of NB Merchandising at E-Mart’s No Brand Business Division, said, “This event showcases our flagship products—which have been favored by customers over the past 10 years—at special prices,” adding, “We will continue to offer products that combine reasonable prices with high quality.”