[Edaily Reporter Shin Su-jeong] #HiteJinro will participate in the Road Beer Festival at the 2026 Magok MCT Festival, taking place from the 20th to the 21st in the area around Magoknaru Station in Gangseo-gu, Seoul. At the event, the company will debut and offer a limited-time sale of “Terra Slush” draft beer.

The Road Beer Festival will run for two days starting on the second day of the Magok MCT Festival. The seven-lane road in front of Magoknaru Station will be closed to traffic, and the event will feature food and beverage offerings as well as experiences centered on Korean brands. From 7:00 p.m. to 9:00 p.m., singers such as Im Chang-jung, Kwon Eun-bi, and Song Ha-ye will perform on the main stage.

HiteJinro will set up a Terra booth at the venue to sell draft beer and the non-alcoholic beer Terra Zero. Terra Zero is a non-alcoholic product that can be enjoyed by pregnant women and drivers alike.

This year’s event will mark the debut of Terra Slush Draft Beer. This product is draft beer served with ice foam at -7°C in a slush-like consistency. HiteJinro plans to offer this product in limited quantities to coincide with summer outdoor events.

A representative from HiteJinro’s Marketing Department stated, “Following last year’s event, ‘Terra,’ with its 100% real carbonation, aims to bring joy to local residents and tourists through the ‘Road Beer Festival,’ a large-scale beer festival held in downtown Seoul, while also contributing to a mutually beneficial economy by revitalizing the Magok commercial district.” “It is particularly meaningful that we can offer consumers a special brand experience with the debut of ‘Terra Slush Draft Beer,’ which is perfect for the height of summer,” the representative added.

Now in its second year, the Magok MCT Festival will be held from the 19th to the 21st in the area around Magok Plaza and Magoknaru Station. Participants include HiteJinro, the Korean Music Copyright Association, EBS, and other tenant companies, as well as the Ministry of Culture, Sports and Tourism and the Gangseo District Office. The festival will feature music performances, exhibitions, hands-on activities, and an international conference.