[Edaily Reporter KIM JUNG YOU ] BGF Retail(282330)announced on the 21st that its convenience store chain, CU, will launch “Run & Cool,” a functional ice cream designed to be enjoyed as a refreshing treat after a run.

Run & Cool contains 1,100 mg of BCAAs (branched-chain amino acids) and 850 mg of taurine. The packaging is designed in a tube shape for easy portability and consumption. It comes in two flavors: “Lime,” which captures the distinctive fresh and refreshing sensation of lime, and “Grapefruit,” which features the flavor of grapefruit.

CU launched Run & Cool in response to the growing running trend and the expanding market associated with it. CU is also implementing a differentiation strategy that links running spaces with communities.

A prime example of this is the “Running Station” unveiled near Yeouido Hangang Park in Seoul, which combines amenities such as changing rooms and powder rooms with running-specific products.

An analysis of product sales at CU Running Station stores from April to May revealed that, compared to the same period last year, sales of bottled water increased by 211.9%, sports and electrolyte drinks by 195.0%, energy bars by 188.1%, and protein drinks by 179.8%. In response, CU has also launched and is operating a running community called “CU Running Members.”

Ryu Jin-young, a Merchandise Planner (MD) on the Snack Foods Team at BGF Retail, said, “As running has recently established itself as a lifestyle trend, interest in products that can be enjoyed before and after exercise is also growing.” She added, “Run & Cool is a product that reflects the needs of these runners, and CU will continue to introduce a variety of differentiated products linked to running to expand the running ecosystem.”