Travel·Leisure·Golf

Gyeongju Attracts 150-Member Incentive Tour Group from a Vietnamese Company, and More [MICE]

[My Brief] Busan Tourism Organization to Host ‘Busan Travel Mart’ in Seoul on the 1st of Next Month

LEE MINHA
2026-06-24 06:00:05

An incentive tour group from Ho Chi Minh City Lottery Co., Ltd. in Vietnam, visiting Gyeongju, poses for a commemorative photo in front of Woljeonggyo Bridge on the 19th. (Photo courtesy of Gyeongju City)
[Edaily Reporter LEE MINHA ] Every Wednesday, “The BeLT,” the tourism and MICE news team of the comprehensive economic daily Edaily, introduces various news stories from the domestic and international MICE (Meetings, Incentives, Conventions, and Exhibitions) industry through its “MICE” section.
◇Gyeongju Attracts 150-Member Vietnamese Corporate Incentive Tour Group
Gyeongju City and the Gyeongju Hwabaek Convention Bureau have attracted a 150-member incentive travel group from a Vietnamese company. This marks the first success of the “Support Project for Attracting Overseas Corporate Meetings and Incentive Travel,” which the city and the convention bureau planned this year to revitalize the local economy and shift toward a stay-based tourism model. The group, consisting of outstanding executives and employees from Rotary Co., Ltd., a mid-sized company based in Ho Chi Minh City, Vietnam, will stay in Gyeongju to explore local cultural heritage sites and carry out a business itinerary utilizing MICE facilities.
Busan Travel Mart poster (Photo courtesy of Busan Tourism Organization)

◇Busan Tourism Organization to Host ‘Busan Travel Mart’ in Seoul on the 1st of Next Month
The Busan Tourism Organization will host the “2026 Busan Travel Mart” on the 1st of next month at 10:00 a.m. on the 3rd floor of the Peace & Park Convention Center (located within the War Memorial of Korea) in Yongsan-gu, Seoul. Now in its third year, the event aims to create new business opportunities between Busan’s tourism industry professionals and the Seoul metropolitan area’s tourism sector. Last year, 213 participants from 117 tourism companies and organizations took part, conducting 369 business consultations. This year’s event is expected to draw 143 buyers from 91 companies in the Seoul metropolitan area and 91 sellers from 52 companies in the Busan region.

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