[Edaily Reporter Yun Junghoon ] LG Uplus (LG Uplus(032640)) announced on the 24th that it has signed a strategic memorandum of understanding (MOU) with “Blumn AI,” a company specializing in customer service and customer relationship management (CRM), to enable small and medium-sized enterprises (SMEs) and mid-sized companies to easily and efficiently adopt AI technology in their customer service centers.

Through this agreement, LG Uplus plans to combine its telecommunications infrastructure and AI Contact Center (AICC) technology with Blumn AI’s AI consultation platform and customer management solutions to enhance consultation automation and operational efficiency. The signing ceremony, held on the 23rd at the LG Uplus Yongsan headquarters, was attended by Kwon Yong-hyun, Head of the Enterprise Division (Executive Vice President) at LG Uplus, and Park Jin-young, Co-CEO of Blumn AI, among others.

Bloom AI provides various services—including “HappyTalk,” “CallBridge,” “Luna M Kakao AlimTalk,” and “SmartMessage PLUS”—to over 40,000 small, medium, and mid-sized enterprise clients. Through this partnership, LG Uplus plans to integrate AI technologies—such as speech-to-text (STT), large language models (LLM), and text-to-speech (TTS)—into Bloom AI’s key services. The company aims to support end-to-end integrated services that enable corporate customers to easily manage core functions—including consultation, customer management, and marketing—without having to build separate systems.

This MOU was initiated in response to recent analysis showing that while the shift toward AI-based customer service centers is accelerating among corporate clients, small and medium-sized enterprises (SMEs) often face difficulties in adopting AICC due to burdens such as setup costs, operational staffing, and technical barriers. Through this collaboration, SME customers are expected to reduce the initial setup burden and easily utilize AICC services.

The two companies will expand their collaboration beyond AICC to include customer management. Specifically, they will integrate LG Uplus’s next-generation messaging service (RCS) with Bloom AI’s “SmartMessage PLUS” to help corporate customers communicate effectively with their clients across various channels.

Furthermore, they plan to implement an environment with enhanced security and stable service operations based on LG Uplus’s Sovereign Cloud. Going forward, they plan to introduce generative AI technologies such as LG AI Research’s “EXAONE” and further enhance customer-tailored AI services based on their own enterprise AI platform, “ixi Enterprise,” to significantly strengthen their service competitiveness.

In particular, ixi Enterprise is a B2B AX platform that securely integrates a company’s internal data and systems; the company will also gradually develop and implement “Agent AI,” which autonomously performs various tasks.

Kwon Yong-hyun, Head of the Enterprise Division (Senior Vice President) at LG Uplus, stated, “Corporate customers can comprehensively utilize core functions such as AI-powered customer service, customer management, and marketing without having to build separate systems,” adding, “We will continue to expand AI-based customer communication services to companies across various industries.”

Park Jin-young, CEO of Bloom AI, said, “Through this partnership, we will strive to enable more small and medium-sized enterprises to easily and efficiently utilize AI customer service center solutions,” adding, “We will do our utmost to combine the two companies’ advanced technologies so that users can immediately experience improved operational efficiency in their day-to-day work.”