[Edaily Reporter KYUNG GYEYOUNG ] SAMSUNG C&T CORPORATION(028260) BEAKER, a curated shop platform operated by the fashion division of Balansa, announced on the 24th that it has launched a collaborative collection with the sound shop brand BALANSA.

BEAKER is a platform that curates diverse global trends, lifestyles, and brands to present new cultural experiences. BALANSA is a brand that showcases stylish music and art-related items, as well as vintage fashion pieces, and has gained popularity among the MZ generation for its unique appeal.

Reflecting consumer demand for enjoyable movement over records and competition—and a focus on sharing experiences such as healthy hobbies and cheering on sports—these brands have infused this collection with the spirit of enjoying and cheering for sports itself, thereby proposing a new sports wellness culture.

Based on the concept of amateur sports, this collection consists of items that allow people to cheer on and enjoy various sports together in their daily lives. The items include T-shirts, bandanas, and water bottles.

Beaker is operating a pop-up store for the collection at its Seongsu flagship store in Seoul until the 9th of next month. The collection is also available at Beaker’s Hannam and Cheongdam flagship stores, the Times Square Mall location, and SAMSUNG C&T CORPORATION’s online shopping platform, SSF Shop.

Song Tae-geun, Executive Vice President and Head of the Beaker Business Division at SAMSUNG C&T CORPORATION Fashion Division, said, “Through this collaborative collection, we aimed to present new cultural value by capturing the joy and energy of sports in everyday life.” He added, “Moving forward, Beaker plans to continue leading the market by strengthening its competitive edge as Korea’s leading curated shop platform through its unique ‘Culture Blending Union’ concept.”