[Edaily Reporter Park Jung-Soo ] TBH GLOBAL(084870)has completed additional shipments of its Daiso-exclusive clothing brand, "BASIC HOUSE+," and is moving to expand its distribution channels. TBH GLOBAL announced on the 24th that it has completed the second shipment of “BASIC HOUSE+,” a clothing line sold exclusively at Daiso. The company explained that it conducted the first shipment last March, and since the initial stock sold out quickly, it received a positive response from consumers. Consequently, additional production and shipments were carried out. BASIC HOUSE+ is a product line focused on providing practical, high-quality items while reducing the financial burden on consumers amid high inflation. The collection centers on basic clothing that is highly versatile for everyday use and is designed to be affordable for a wide range of age groups. In particular, the company has expanded the range of color options and segmented the product line according to wear purposes—such as regular fit, relaxed fit, and layered fit—to enhance consumer choice. It is receiving praise for pursuing both value for money and customer satisfaction by enhancing the practicality and styling versatility of these basic items. Recently, Daiso has been expanding its product range from household goods to beauty, fashion, and healthcare, thereby growing its influence. As it has established itself as a must-visit shopping destination for foreign tourists, it is also gaining attention as a space where visitors can experience the K-lifestyle. TBH GLOBAL plans to expand its brand’s customer reach through the Daiso channel and continue to introduce fashion products at reasonable price points. A TBH GLOBAL representative stated, “Since its launch, Basic House Plus has been receiving a positive response, particularly on social media and online communities,” adding, “We plan to continue introducing practical, high-quality products that consumers can choose without hesitation.”
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