[Edaily Reporter NA EUN-KYUNG ] Il Dong Pharmaceutical ( ILDONG PHARM(249420)) announced on the 24th that it has launched a new advertising campaign for its active vitamin supplement, “Aronamin Gold Active.”

A key feature of this campaign is that it was produced using generative artificial intelligence (AI) technology. The company plans to introduce AI-based video production techniques to convey a new brand image and expand its reach among younger consumers.

Aronamin Gold Active is a vitamin and mineral complex containing eight types of B vitamins—including active forms of vitamins B1 and B2—as well as vitamins C and E, selenium, zinc, vitamin D, magnesium, and ursodeoxycholic acid (UDCA).

This product is an over-the-counter medication available at pharmacies and has been recognized as effective for treating physical fatigue, decreased stamina, eye strain, neuralgia, muscle pain, joint pain, and stomatitis.

Unlike previous advertisements for fatigue-relief products, which focused on conveying efficacy, this campaign centers on an active daily routine that includes exercise and self-care. The “Active Center” commercial conveys the brand concept through scenes of a drone—shaped like the product—moving through urban areas and fitness centers.

ILDONG PHARM explained that, amid a growing trend in the pharmaceutical industry toward marketing and content creation using generative AI, the company is strengthening its brand communication through digital content.

An official from ILDONG PHARM stated, “Reflecting the ‘Healthy Pleasure’ trend—which pursues both health and enjoyment—we sought to apply new approaches not only to the product’s ingredients but also to the packaging design and advertising concept.”