[Edaily Reporter Park Jung-Soo ] Bonne Co., Ltd.(226340)announced on the 30th that its base makeup brand, “Touch in Sol,” will operate brand-exclusive displays at major CJ Corp. Olive Young “Town” stores starting this July.
Following its official launch on Olive Young’s online platform last March, Touch in Sol expanded into offline stores nationwide in May, and is now expanding its sales channels to large stores in key commercial districts in just about four months. The company’s strategy is to target both domestic consumers and foreign tourists through these dedicated displays, thereby accelerating brand awareness and sales growth.
At these dedicated displays, Touch Insole will showcase its base makeup lineup, including its signature primer, as well as foundation and setting products. By proposing a “layered base routine” that progresses from primer to foundation to setting products, the company plans to enhance not only product sales but also the brand experience.
Olive Young Town stores are premium flagship locations averaging over 200 pyeong in size. They feature more curated product selections and experiential content than standard stores and are located in major commercial districts such as Myeongdong, Gangnam, and Hongdae, where foreign tourists make up a significant portion of visitors.
Bonne Co., Ltd. plans to leverage its entry into these Town stores to translate the brand competitiveness it has established in key domestic commercial districts into global growth. The strategy is to expand product experiences in areas with a high proportion of foreign customers and build a virtuous cycle that leads to repeat purchases on global online channels—such as Amazon in the U.S.—and increased overseas sales.
Alongside expanding its brand business, the company is also pursuing capital efficiency to enhance corporate value. It is currently proceeding with the sale of non-core assets and is considering using the liquidity secured through this process to improve its financial structure and fund additional share buybacks. Specific details will be announced via a public disclosure once the relevant procedures are finalized.
Bonne Co., Ltd. stated, “Based on Touch Insole’s product strength and brand competitiveness, we have expanded our sales channels to include Olive Young’s key town-center stores,” adding, “We will simultaneously broaden our reach to both domestic and global consumers in key domestic commercial districts to drive brand awareness and sales growth in the second half of the year.”
The official continued, “Along with strengthening our brand competitiveness, we are also continuously reviewing policies to optimize capital efficiency,” and added, “We will strive to ensure that business growth and the enhancement of shareholder value go hand in hand.”