[Edaily Reporter Park Jung-Soo ] TBH GLOBAL(084870)announced on the 30th that its brand, MindBridge, recorded approximately 1.4 billion won in sales during “Mujinjang 2026 Summer Black Friday,” Musinsa’s largest shopping event of the first half of the year. This represents a 33% increase compared to the same period last year.
Now in its fifth year, “Mujinjang 2026 Summer Black Friday” ran for 11 days from June 14 to 24, with a total of 4,350 brands participating.
According to the event summary report released by Musinsa, 470 participating brands recorded cumulative sales of 100 million won or more. MindBridge improved its ranking compared to the previous year, placing within the top 20 overall brands and the top 15 Namsung brands.
Sales by channel totaled 1.2 billion won for the general marketplace, 100 million won for Musinsa Fulfillment Service (MFS), and 40 million won for global channels. Through the second quarter of this year, MindBridge’s cumulative sales on the Musinsa channel reached approximately 8.8 billion won, a 73% increase compared to the same period last year.
The women’s line also showed remarkable growth. During the same period, sales for the women’s line rose 69% year-over-year, significantly outpacing the Namsung line’s growth rate (30%). The company explained that its standalone women’s line, “MindBridge Woman,” is establishing itself as a new growth driver.
During the event period, five signature special-price items generated approximately 500 million won in sales, accounting for 35.2% of total sales. All of these products ranked among the top five bestsellers in the Namsung category, with the collared short-sleeve knit top taking the top spot.
Given that sales in the fashion industry are typically concentrated in the fall/winter (FW) season during the second half of the year, TBH GLOBAL believes MindBridge is now highly likely to achieve annual sales of 150 billion won. The company also expects the Musinsa Mujinjang event in the second half of the year, the expansion of standalone MindBridge Women stores, and the strengthening of its omnichannel strategy to serve as key growth drivers.
A TBH GLOBAL official stated, “MindBridge is continuing its growth momentum by simultaneously achieving sales growth that exceeds the platform average and rising in brand rankings at Musinsa’s largest event,” adding, “Based on the ‘Mujinjang’ event in the second half of the year and the effects of the FW season, we will strive to achieve the brand’s annual sales target of 150 billion won while simultaneously pursuing both revenue growth and improved profitability.”