[Edaily Reporter KIM JUNG YOU ] ShinsungTongsang(005390)announced on the 30th that sales of cooling innerwear (underwear) from its own manufacturing-and-distribution (SPA) fashion brand, “Top Ten,” have been on the rise recently.

According to Shinsung Trading, sales of Top Ten’s “Cool Air Bra Camisole” from January of this year through the 17th of this month rose 26% compared to the same period last year. This is due to growing demand for cooling innerwear as the recent heatwave has fully set in. Cooling materials, which were previously limited to T-shirts, have expanded to innerwear, driving their recent popularity.

Demand for cooling innerwear is expected to rise further next month when the monsoon season begins in earnest. In addition to the Cool Air Bra Camisole, Top Ten offers a diverse range of products in its Cool Air line, including tank tops and U-neck short-sleeve T-shirts, all made from contact-cooling and quick-drying materials. By enhancing versatility, the brand has embodied its “Good Wear” value—clothing that is “good enough to wear every day.”

A company representative stated, “The sales performance of the Cool Air bra camisole reflects the consumer trend where underwear is evolving into an everyday essential that combines both functionality and versatility,” adding, “We plan to launch initiatives to highlight the competitiveness and practical value of the ‘Cool Air’ line in response to the expected increase in demand this summer.”