[Edaily Reporter Kang Min-koo ] On the 30th of last month, kakaopay(377300)released a live performance by “Choi Seong-gon” (played by Oh Jung-se), the “Prince of Ballads” who gained attention for his role in the movie *Wild Thing*, on its official YouTube and Instagram channels. This collaborative content features a reinterpretation of “I Like You”—Choi Seong-gon’s hit song in the film—tailored to kakaopay’s ongoing discount service, “Good Deal.”

By fully emphasizing Choi Seong-gon’s signature narrative—which oscillates between pathos and comedy—and his end-of-the-century sensibility, the content perfectly targets the tastes of the digital native generation, who are passionate about all things “retro.” With a unique B-grade vibe—including the “20% Live” concept, where only 20% of the song is performed live to match “Good Deal’s” July discount rate of 20% for major brands—the video showcases the abundant benefits of “Good Deal.”

“Good Deal” is a payment method exclusive to kakaopay that offers unconditional, ongoing discounts. Users can easily access it by selecting the “Good Deal” menu at the bottom of the kakaopay payment tab. It provides unconditional discounts at over 90 partner merchants—including convenience stores, F&F franchises, and beauty stores—where everyday payments are frequent.

The collaborative universe between kakaopay’s “Good Deal” and Choi Seong-gon extends beyond the online realm. On the 21st, twenty Choi Seong-gons—all sporting long straight hair and dressed in white shirts and black pants—roamed the Seongsu-dong area of Seoul, handing out photo cards with a millennial vibe.

kakaopay plans to continue rolling out a series of content that bridges the virtual and real worlds through the 17th of this month, including limited-edition Choi Seong-gon photo cards containing Good Deal “100-won coffee” coupons, Choi Seong-gon photo shoot wallpapers, content featuring the reading of placards, and a surprise comment event.

A kakaopay representative stated, “Through multidimensional content that ties the narrative of a trendy character to the service’s features, we aim to shatter the stereotype that ‘finance is stuffy’ and deliver a vibrant financial experience.” They added, “We hope you’ll comfortably enjoy Good Deal’s generous discounts—with no strings attached—alongside Choi Seong-gon’s uniquely charming appeal.”