[Edaily Reporter KYUNG GYEYOUNG ] LF(093050) Dunst, a millennial casual brand operated by subsidiary City Dots, is accelerating its overseas expansion. This comes after the brand entered into a wholesale partnership with “247,” a showroom agency with a global retail network.

247 is regarded as one of the most influential showrooms in the global premium contemporary fashion market. It not only showcases brands in cities such as Milan, Italy; Paris, France; and New York, USA, but also provides a platform that supports strategy development, distribution expansion, and investment. Currently, brands such as Low Classic, RHUDE, and APC are included in 247’s showroom portfolio.

Regarding this partnership, Dunst explained that it is recognition of the brand’s competitiveness and growth potential built up in the global market over the past five years. Dunst’s strategy is to expand its global retail network, focusing on Europe and North America, starting with the 2027 Pre-Spring season.

Dunst began as an in-house venture project at LF in 2019 and, after fully launching its wholesale business in 2022, currently collaborates with approximately 100 global retail partners across some 30 countries worldwide. The wholesale business has grown by 70% over the past four years and posted a 60% year-over-year growth rate in the first half of this year.

A Dunst representative stated, “The partnership with 247 marks a significant turning point for Dunst as it takes another leap forward as a global brand,” adding, “Based on 247’s global retail network and expertise in brand growth, we will actively pioneer new markets and grow into a brand that stands shoulder-to-shoulder with the world’s top brands.”