[Edaily Reporter Yun Junghoon ] #KTCorporation Alpha Shopping (CEO Park Jeong-min) is hosting the “Grand 14 Festa,” a gratitude event featuring the largest customer benefits of the first half of the year, to mark its 14th anniversary. The event runs through the 31st. Along with this, the company is also holding “Summer Black Friday,” a summer edition of Black Friday.

First, the company has prepared various customer appreciation events to commemorate its 14th anniversary. During the event period, all customers who post a comment congratulating the company on its 14th anniversary will receive 1,000 won in store credit, and 1,000 customers each day (on a first-come, first-served basis) will receive a 14% discount coupon. Additionally, a special giveaway will award 1g gold bars to 14 customers selected via a random drawing among those who make a purchase.

In addition, to mark the start of the summer season, the company is launching the “Summer Black Friday” fashion event. “Summer Black Friday” is a summer edition of Black Friday designed to meet customer demand for purchasing summer clothing—as well as higher-priced winter clothing—in advance at reasonable prices. Items are offered at fixed prices ranging from 29,900 won to 59,900 won, as well as at the lowest prices featured on TV shopping channels, and end-of-season items are available at discounts of up to 70%.

Customers can find SS season and off-season items from “Le Toi,” KTCorporation Shopping’s premium women’s fashion private label, at exceptional prices. △ Two styles of Le Toit’s smocking pleated blouses are available at special prices in the 10,000 won range, and △ two styles of Le Toit’s handmade wool coats and padded vests, △ Le Toit’s faux mink hooded long coat, and △ Chouzun’s European wool jacket are among the various off-season clothing items offered at reasonable prices.

In addition, the platform is featuring a wide selection of clothing made from season-specific materials—such as cooling fabrics and linen—to help customers stay cool during the sweltering summer. It is targeting summer fashion demand with a broad lineup ranging from summer fashion brands like △Jackfield, △Beverly Hills Polo Club, and △Lancetti to sportswear brands such as △Mille Golf, △Castelbajac, and △Hummer.

Kye Yun-hee, Head of the T-Commerce Business Group 2 at KT Alpha Shopping, said, “To mark our 14th anniversary and repay our customers’ support, we’ve prepared the ‘Summer Black Friday’ fashion event with unprecedented shopping benefits.” She added, “We plan to enhance customer satisfaction by not only offering the opportunity to pre-purchase popular winter items at reasonable prices but also by showcasing summer clothing at the same time.”