The number of domestic accommodation reservations for July and August increased by 68% compared to the same period last year. Reservations for camping, caravan, and glamping accommodations rose by 102%. By region, the highest reservation shares were in Gangwon Special Self-Governing Province (23%), Jeju Special Self-Governing Province (11%), and Busan Metropolitan City (9%). In Gangwon, various regions—including Samcheok, Donghae, and Hongcheon—enjoyed widespread popularity. The day with the most check-in reservations this summer was Friday, July 17, which marked the start of the Constitution Day holiday—reinstated as a public holiday for the first time in 18 years.
Based on the number of flight bookings, more than one in three international travelers chose Japan (35%). Vietnam (21%) followed, and Indonesia (5%)—driven by demand for trips to Bali—newly entered the top three. In the overseas tours and activities category, the Sapporo Biei–Furano bus tour, one-way tickets for the Osaka Nankai Rapit, and Universal Studios Japan admission tickets topped the booking charts. For package tours, the “5-Day Nha Trang, Vietnam,” “3-Day Qingdao, China,” and “9-Day Eastern Europe” packages ranked first through third.
Based on the number of tickets sold, in the musicals, dance, and traditional arts categories, “The 100-Story House in the Forest” and “The Little Mermaid”—both aimed at young audiences—took first place, respectively. The top spot in the concerts category went to “PSY’s Splash Show in Busan.” In the sports category, aside from professional baseball games, matches from the “2026 LoL Mid-Season Invitational (MSI)” ranked highly. In the exhibition category, “Beyond Impressionism: Renoir, Degas, Van Gogh, Matisse, Picasso” took first place.
Jo Mi-seon, Head of the Marketing Group at NOL Universe, said, “We’ve confirmed that consumer choices across all aspects of travel and leisure are becoming even more diverse this summer,” adding, “Through ‘NOLDAY,’ our largest annual travel and leisure campaign, NOL plans to continue offering various promotions so that customers can experience all the leisure activities they desire—including accommodations, flights, tours and activities, and performances and exhibitions—with generous benefits.”
