[Edaily Reporter KIM JUNG YOU ] INNOCEAN WORLDWIDE INC.(214320)announced on the 6th that it has appointed Lee Il-seop (pictured), former director of Apple Korea, as the new CEO of its digital marketing subsidiary, D-Plan 360.

The new CEO is regarded as an expert with experience across the entire spectrum of digital marketing, including brand strategy, performance marketing, and ad tech. At Apple Korea, he oversaw the search advertising business, and at GM Korea, he served as Chief Marketing Officer (CMO).

In addition, he gained experience in advertising platform operations, performance marketing, and sales organization management at companies such as Wider Planet, EMNET INC., and Yahoo Overture.

A company official stated, “Based on his experience with global companies and in the digital advertising industry, CEO Lee is the ideal candidate to lead D-Plan 360 in strengthening its business competitiveness,” adding, “We expect him to take the company’s growth to the next level through data-driven strategies and strong execution.”

CEO Lee also said, “Based on D-Plan 360’s media and data capabilities, I will develop the company into an organization that simultaneously creates customer value and business results,” adding, “I will expand business synergies by leveraging INNOCEAN WORLDWIDE INC.’s global network and focus on identifying new growth opportunities based on AI.”

Meanwhile, D-Plan 360 is a digital marketing specialist company acquired by INNOCEAN WORLDWIDE INC. in 2023.