[Edaily Reporter Kim Hyun-ah ] Kakao Friends, operated by Kakao(035720), has launched its second collaboration with esports team T1 to strengthen its fan-based marketing efforts.

Kakao announced on the 6th that it will release 11 items from the second collaboration between Kakao Friends and T1.

This collaboration marks the second such partnership following their first collaboration last September. It is a follow-up project to the highly popular merchandise from that time, which incorporated the distinctive traits of T1 players into Kakao Friends’ flagship character, “Chun-sik.”

The entire T1 roster participated in this lineup, including newly joined player “Phase” Kim Soo-hwan, as well as “Doran” Choi Hyun-jun, “Oner” Moon Hyun-jun, “Faker” Lee Sang-hyeok, and “Keria” Ryu Min-seok.

The collection includes a total of 11 items, such as keychain plushies, figurines, photo cards, cooling pajamas, and desk mats. In particular, the keychain plushies and figurines reflect each player’s unique traits, while the cooling pajamas—designed with summer demand in mind—and desk mats—aimed at satisfying fans’ desire to collect—were also introduced.

The products are available for purchase at the Kakao Friends online store and on Able, as well as at offline locations including the Hongdae flagship store, COEX Mall, Yongsan I’Park Mall, and Shinsegae Co.,Ltd’s Dongdaegu, Centum City, and Daejeon branches.

Kakao is also running a promotion to celebrate the launch. Through a random drawing, five customers who make cumulative online purchases of 200,000 won or more by the 12th will receive a full set of random figurines autographed by the entire T1 roster.

A Kakao representative said, “Thanks to the support from fans for our first collaboration, we are now able to unveil a second lineup that includes new players,” adding, “We hope that the Kakao Friends merchandise, which captures the personalities of the T1 roster, will bring new joy to fans.”