[E-Daily Reporter Kim Ji-woo ] LOTTE Himart is launching a discount promotion centered on LGELECTRONICS home appliances as the summer season gets into full swing. The company is expanding its benefits to include not only cooling appliances such as air conditioners but also home appliance cleaning services in an effort to capture summer demand.

LOTTE Himart(071840)The company announced on the 7th that it will hold the “Summer On! Highlight Sale,” featuring LGELECTRONICS products, at its offline stores nationwide through the end of this month.

Through its “Multi-Item Cashback” promotion, running until the end of this month, LOTTE Himart is offering cashback benefits based on the number of eligible LGELECTRONICS products purchased. Customers who buy two or more eligible LGELECTRONICS products—such as air conditioners and refrigerators—using a LOTTE Himart partner card or a promotional card will receive cashback of up to 6 million won, depending on the number of items purchased.

Through the “Double-Up Grand Festival” running until the 13th, customers can receive instant discounts based on their purchase amount. When purchasing eligible items—such as TVs, PCs, and refrigerators—with partner cards from Lotte, Shinhan, or SAMSUNG CARD CO., LTD., customers can receive an instant discount of up to 1 million won, depending on the purchase amount.

Additionally, the “Air Conditioner Plus Multi-Item” promotion will run through the 16th. When customers purchase promotional air conditioners along with other promotional items—such as TVs, refrigerators, and washing machines—they can receive a discount of up to 730,000 won, depending on the number of items purchased.

Furthermore, the company is offering air conditioner cleaning services at a discount of up to 10% compared to the previous month. This promotion is timed to coincide with the peak season for demand for cleaning services for appliances such as air conditioners and washing machines. In fact, sales of LOTTE Himart’s appliance cleaning services last month increased by approximately 20% compared to the same period last year.

Kim Bo-kyung, Head of the Merchandising Division at LOTTE Himart, said, “Building on the popularity of the ‘SamsungElectronics Appreciation Festival,’ which ran through the 5th, we are offering an even wider range of discounts in July for LGELECTRONICS products, including multi-item discounts and tiered discounts based on purchase amount.”