[E-Daily Reporter Kim Ji-woo ] Lotte On, the e-commerce platform operated by LOTTE SHOPPING CO., LTD.(023530), is launching a relay promotion featuring one major LG H&H brand per day to target summer skincare and suncare demand.

Lotte On announced on the 8th that it will hold “Summer Vacation Beauty Week” from the 8th to the 13th of this month. This event is a relay promotion that will unveil one of #LG H&H’s flagship brands each day.

Starting today, special offers from six flagship brands—including Ohui, The History of Whoo, INNOX Corporation, and Belif—will be revealed sequentially. Each of the six brands will participate one per day, with exclusive deals available for just one day per brand.

Ohui is offering discounts on its 3-step photoaging solution products for summer dark spot care. Izanox is offering up to 40% off sun care products along with a free sun patch, while Belif is offering the best exclusive deals on its new Problem Solution line exclusively on Lotte On.

Featured products include Ohui’s “Ultimate Cover Denier Powder,” The History of Whoo’s “Bicheop Jasaeng NAD Power Ampoule 30 mL Special Set,” INNOX Corporation’s “UV Sun Pro 365 Essential Sun Serum,” and Belif’s “Aqua Balm – Frozen Cream.”

Limited-time gifts will also be offered to customers who make purchases. Ohui will present a green canvas tote bag to customers who spend 150,000 won or more, while The History of Whoo will offer a set of five Gongjinhyang Firming products, a tumbler, and a folding umbrella to customers who spend 300,000 won or more. Izanox plans to give a Plagenic Dual-Tuning Ampoule to customers who spend 30,000 won or more, and Belif will present a summer tote bag to customers who spend 80,000 won or more.

Kim Da-som, Head of the Vertical Marketing Team at Lotte On, said, “Since UV rays and high temperatures during the summer lead to a variety of skin concerns, we’ve prepared a relay-style lineup of popular brands ranging from skincare to makeup.”