[E-Daily Reporter NA EUN-KYUNG ] #Graphy Inc. announced on the 9th that it has begun establishing a production hub for Shape Memory Aligners (SMA) in the Middle East and has signed a supply contract worth $1 million (approximately 1.5 billion won).

This project marks the company’s second overseas production base, following the SMA production hub in Canada that is currently under development. The company plans to expand its presence in the Middle East market by establishing a production and supply system linking Pakistan and Dubai in the United Arab Emirates (UAE).

Since signing an export agreement with its local distributor in Pakistan, Bilal Enterprises, late last year, Graphy Inc. has recorded cumulative sales of approximately $150,000 (about 200 million won) to date. Building on this success, at AEEDC Dubai 2026 held in Dubai this past January—arranged by Bilal Enterprises—Graphie met with former Pakistani President Arif-ur-Rehman Alvi to discuss opportunities for business cooperation in the Middle East.

Former President Alvi, who has a background in orthodontics, is responsible for building networks and providing business support to expand local operations, while his son and grandson—both practicing orthodontists—are also supporting the clinical adoption of Graphy Inc. Graphy Inc. plans to work with them to simultaneously advance clinical training and market expansion, thereby increasing brand awareness in the Middle East.

Last March, the company signed an initial $100,000 contract with a local partner in the UAE for the distribution of materials and equipment, as well as clinical training. Although the project faced some delays due to geopolitical risks in the Middle East, the company signed a $1 million supply contract in June following further negotiations and completed the shipment of the first batch by the end of that month.

Going forward, the company plans to establish a dual-track operational system in which treatment planning and digital design for aligners will be conducted in Pakistan, while manufacturing and supply will be handled at the Dubai production hub. This strategy aims to enhance production efficiency and cost competitiveness while expanding the supply of SMA throughout the Middle East.

Graphy Inc. officials stated, “Following Canada, we are expanding our global production and supply system by establishing an SMA production hub in the Middle East as well,” adding, “We plan to build a stable supply chain centered on Dubai and further strengthen our penetration of the Middle Eastern market.”