[E-Daily Reporter NA EUN-KYUNG ] #Graphy Inc. announced on the 10th that it has selected three “Graphy Reserve Smart (SMA & ART) Clinics” in partnership with J-Vise Group, a consulting firm specializing in the healthcare sector, to exclusively operate the “SMA” (Shape Memory Aligner), a shape-memory clear aligner.

This selection marks the first initiative launched since the two companies signed a strategic memorandum of understanding (MOU), and it is significant as the first instance in which Graphy Inc. is moving beyond its existing business-to-business (B2B) marketing targeting medical professionals to fully launch business-to-consumer (B2C) marketing aimed at patients.

The selected medical institutions are Myeongdong Combi Dental Clinic in Seoul, Segye-ro Top Dental Clinic in Gwangju, and Barun Yunggak Dental Hospital in Busan. All three are set to operate as specialized clinics that exclusively use Graphy Inc.’s SMA for clear aligner treatment.

Reserve Smart Clinics will operate on a system where Graphy Inc. directly supplies SMA, rather than relying on an in-house method where individual dental clinics manufacture orthodontic appliances themselves. Graphy Inc. will be responsible for product supply and clinical support, while J-Vise Group will support patient acquisition and marketing.

Starting with these three medical institutions, Graphy Inc. and J-Vise Group plan to expand their collaborative network to major regions nationwide—including the Seoul Metropolitan Area, Chungcheong, Yeongnam, and Honam—by the end of the year. As early as the end of this month, each clinic is scheduled to begin full-scale SMA-based clear aligner treatment and patient-targeted marketing.

According to the company, the number of medical institutions registered with the “Find a Dentist” service on Graphy Inc.’s official website has increased from about 140 early this year to 238 recently. Graphy Inc. views this as a sign of growing interest in SMA among medical institutions and patients and plans to further expand its consumer reach through Reserve SMART Clinics.

Myeongdong Combi Dental Clinic in Seoul plans to apply SMA to all future clear aligner treatments, while Gwangju Segye-ro Top Dental Clinic also plans to operate SMA-centered clear aligner treatments based on a digital diagnostic system. Busan Barun Yunggak Dental Hospital plans to expand the scope of SMA application to include not only general aesthetic orthodontics but also surgical orthodontics and complex cases.

A Graphy Inc. representative stated, “The Reserve SMART Clinic marks the starting point for Graphy Inc.’s first full-scale patient-targeted marketing campaign,” adding, “We will expand our patient reach by collaborating with medical institutions that intensively utilize SMA and extend our network to major regions nationwide.”