[E-Daily Reporter Hyera Lee ] #Graphy Inc. announced on the 10th that it has partnered with J-Vise Group, a consulting firm specializing in hospitals, to select three “SMA Reserve Smart Clinics” in Seoul, Gwangju, and Busan and is set to launch full-scale marketing campaigns targeting patients.

The selected medical institutions are Myeongdong Combi Dental Clinic in Seoul, Segye-ro Top Dental Clinic in Gwangju, and Barun Yunggak Dental Hospital in Busan. Graphy Inc. plans to expand its partnership network to major regions nationwide, starting with these institutions, to increase access to clear aligner (SMA) treatment.
Reserve Smart Clinics operate on a direct supply system, with Graphy Inc. directly supplying the shape-memory SMA aligners it manufactures. This ensures that medical staff can use products of consistent quality, and patients can receive treatment under Graphy Inc.’s quality control system.
This initiative marks the first instance in which Graphy Inc. is moving beyond its existing business-to-business (B2B) marketing focused on medical professionals to fully launch business-to-consumer (B2C) marketing. Graphy Inc. will handle product supply and clinical support, while working with specialized partners to attract patients and conduct marketing efforts in each region.
Graphy Inc. plans to expand its network of partner clinics to major regions nationwide—including the Seoul Metropolitan Area, the Chungcheong, Yeongnam, and Honam regions—and increase the adoption of SMA.
Graphy Inc. representative stated, “SMA-based clear aligner treatments will begin in earnest at each clinic starting at the end of this month,” adding, “Given the growing interest—as evidenced by the participation of over 700 dental professionals in a recent SMA online seminar—we will expand the adoption of SMA by conducting clinical training and patient marketing in parallel.”