[E-Daily Reporter KYUNG GYEYOUNG ] Fashion Group Hyungji announced on the 13th that it has officially opened a Daegu office dedicated to sourcing domestic materials.

With the opening of this office, Fashion Group Hyungji aims to establish a system of mutual growth and cooperation with the textile industry in the Daegu and North Gyeongsang regions. The Daegu office will serve as a permanent business hub, identifying high-quality fabrics held by major textile companies in Daegu and North Gyeongsang and connecting them with the entire group. Hyungji plans to use this as a springboard to target the global market with K-Fashion.

Castelbajac Co., Ltd.(308100)Major group affiliates, including HYUNGJI ELITE(093240), and #HYUNGJI Innovation and Creative Company Limited, plan to use the Daegu office to facilitate smooth consultations with local fabric suppliers and pursue concrete order contracts. The strategy is to actively incorporate high-quality domestic fabrics to enhance product quality and ensure production stability.

Fashion Group Hyungji’s strategy is to establish a high-efficiency production model through its Daegu office, in which the entire process—from fabric supply to sewing—is carried out domestically, thereby overcoming the time lag limitations inherent in overseas mass production methods. This effectively establishes a production structure capable of responding to situations such as high exchange rates or uncertainties in material supply at any time.

Previously, Hyungji was selected as the first company under the 2024 “Domestic Textile Product Certification System” in recognition of its achievements in leading the localization of products through mutually beneficial cooperation with domestic raw material and component suppliers.

A representative from Fashion Group Hyungji Global stated, “The Daegu office will serve as a springboard to dramatically increase the usage rate of domestically produced materials,” adding, “We will stabilize our order intake system by leveraging the infrastructure of our affiliates and expand our dominance in the global market as a leader in K-Fashion by showcasing high-quality products certified as domestically produced.”