[Edaily Reporter KYUNG GYEYOUNG ] LF Mall, a premium lifestyle online store operated by lifestyle and culture company LF(093050), announced on the 14th that it has introduced “LF StyleTalk,” a generative Agent AI.

LF StyleTalk is a shopping service that integrates LF Mall’s extensive brand management experience and fashion curation expertise with AI. To ensure customer data security, LF has deployed and operates an open-source large language model (LLM) on its own servers. By combining vector search technology—which understands customer queries at the semantic level—the service has enhanced its ability to comprehend customer inquiries.

When customers ask a question via “StyleTalk” below the LF Mall search bar, StyleTalk suggests products and explains the reasoning behind its recommendations. By analyzing the current weather, real-time trending search terms on LF Mall, and products the customer has recently viewed, it provides personalized responses tailored to each customer and the specific moment, even for identical questions. For example, if a customer asks, “Recommend a dress,” StyleTalk will suggest a breathable linen dress for hot weather or a dress suited to a minimalist style for customers who prefer that look.

Following the launch of its “AI Outfit Recommendation Service” last March, LF Mall is expanding its use of AI to cover the entire shopping process with the introduction of the StyleTalk service. The company plans to add image-based product search functionality and further enhance its existing services.

An LF Mall representative stated, “LF StyleTalk is a service that helps customers explore desired products exactly as they think,” adding, “We will continue to use AI to provide a more natural and personalized shopping experience.”