[Edaily Reporter kim mi-kyung ] CJ Corp. is set to begin full-scale expansion of its Italian bistro brand “Olipepe” in major domestic commercial districts.

#CJ Corp. announced on the 14th that its Italian bistro brand “Olipepe” will open the “Olipepe Gangnam Branch” on Gangnam-daero in Seoul on the 16th, marking the start of its push into key commercial districts.

The new Gangnam branch will be located on the second floor of “The Gallery 832” on Gangnam-daero, spanning approximately 110 pyeong (120 seats). Having built brand awareness in major business districts such as Gwanghwamun, Yeouido, and Pangyo since late last year, Olipepe plans to accelerate its brand expansion with this entry into Gangnam.

The restaurant is designed around the concept of “Convivio nel Cortile” (dining in the courtyard), which reflects the Italian tradition of families and neighbors enjoying meals and wine together. It features window seats overlooking Gangnam-daero, as well as booth seating and private rooms, catering to a wide range of needs—from business meetings to dates and gatherings.

The Gangnam branch will also be the first to introduce the revamped steak menu. The new steaks—including the signature “Bistecca alla Fiorentina”—are crafted based on traditional Italian culinary philosophy that highlights the natural flavors of high-quality ingredients. A key feature is the use of carefully selected beef that is seared and served with roasted lemon and Italian herbs, enhancing its pairing with wine. The new steak menu will be rolled out sequentially to all locations throughout July, starting with the Gangnam branch.

An opening promotion has also been organized. Customers who make advance reservations via CatchTable by the 15th will receive a Riedel wine glass when they visit between the 16th and the 17th of next month. During the first week of opening, the restaurant will host “Vino Festa,” where guests can enjoy three glasses of wine for the price of one, and from the 23rd through August 31, corkage-free service will be offered.

A representative of CJ Corp. stated, “The Gangnam branch is a location that further expands the unique brand experience Olipepe has built up in Gwanghwamun, Yeouido, and Pangyo,” adding, “Based on authentic Italian cuisine, carefully selected wines, and a distinctive dining experience, we aim to establish ourselves as Gangnam’s premier Italian bistro.”