[Edaily Reporter SIN SOO-JUNG ] HITEJINRO is revamping the packaging for its all-malt beer, Kelly, and launching a campaign to highlight the product’s features. HITEJINRO(000080)The company announced on the 14th that it will change the packaging design for its entire product line to mark the fourth anniversary of Kelly’s launch. The new packaging features the phrase “ALL MALT” on the front to emphasize that it is an all-malt beer made with 100% Danish malt.
The overall design has been simplified compared to the previous version. The packaging colors and the “Kelly” logo have also been updated to strengthen the brand image. HITEJINRO plans to apply the new design to all Kelly products, including cans and bottles.
Kelly is a lager launched in 2023 that surpassed cumulative sales of 1 million cases just 36 days after its launch.
A representative from HITEJINRO’s Marketing Department stated, “To mark the fourth anniversary of Kelly’s launch, we have given the entire product line a fresh new look to solidify its identity as an all-malt beer and strengthen its competitiveness,” adding, “We will continue to do our utmost to ensure taste and quality control so that Kelly can steadily grow as the benchmark for premium all-malt beer in Korea.”
SK Eco Plant and KCC Corporation(002380)achieved a successful public offering of corporate bonds, drawing a favorable response in the bookbuilding process despite significant uncertainty caused by a s…
Tous Les Jours, a bakery brand operated by CJ Corp., is raising prices on some of its products. The company decided to adjust prices on certain items due to rising international prices for raw materia…
Jeon Seung-ho, Co-CEO of Kolon TissueGene, Inc. (Photo: ReporterKIM SAE-MI )
“Right up until two days before we learned of the TG-C Phase 3 clinical trial topline data, I was still meeting with co…
