[Edaily Reporter SIN SOO-JUNG ] HITEJINRO is revamping the packaging for its all-malt beer, Kelly, and launching a campaign to highlight the product’s features.

HITEJINRO(000080)The company announced on the 14th that it will change the packaging design for its entire product line to mark the fourth anniversary of Kelly’s launch. The new packaging features the phrase “ALL MALT” on the front to emphasize that it is an all-malt beer made with 100% Danish malt.

The overall design has been simplified compared to the previous version. The packaging colors and the “Kelly” logo have also been updated to strengthen the brand image. HITEJINRO plans to apply the new design to all Kelly products, including cans and bottles.

Kelly is a lager launched in 2023 that surpassed cumulative sales of 1 million cases just 36 days after its launch.

A representative from HITEJINRO’s Marketing Department stated, “To mark the fourth anniversary of Kelly’s launch, we have given the entire product line a fresh new look to solidify its identity as an all-malt beer and strengthen its competitiveness,” adding, “We will continue to do our utmost to ensure taste and quality control so that Kelly can steadily grow as the benchmark for premium all-malt beer in Korea.”