[E-Daily Reporter SIN SOO-JUNG ] Maeil Dairies Co., Ltd.(267980)announced on the 14th that it is holding its 2nd AI Video Contest for undergraduate and graduate students and will accept submissions until the 17th of next month.

The contest theme is the creation of a generative AI short-form video, no longer than 30 seconds, featuring products from Maeil Dairies Co., Ltd. Participants must select one product from among those in three categories—Nutrition, Global, and Brand—and create a video featuring it.

The Nutrition category includes products such as Absolute, Selex Profit, and Milcera. The Global category features Selex Protein, while the Brand category includes Maeil Soy Milk, Amazing Oat, Picnic, and Barista Rules.

Judging will be based on criteria such as creativity, relevance to the theme, effective use of AI, quality of execution, appeal to the general public, and potential for viral spread. Current students, those on leave of absence, and soon-to-be graduates from universities and graduate schools nationwide are eligible to participate.

Maeil Dairies Co., Ltd. will award 3 million won to one first-place winner, 2 million won each to two second-place winners, and 1 million won each to five third-place winners. The total prize pool is 12 million won. Winners will also be given the opportunity to serve as members of the second cohort of the Maeil Dairies Content Crew for approximately three months. They will receive a stipend and an official certificate.

The final winners will be announced on the 31st of next month. Detailed submission guidelines can be found on Maeil Dairies Co., Ltd.’s official Instagram and the contest website.

Maeil Dairies Co., Ltd. representative stated, “We were deeply impressed by the creativity, fresh perspectives, and high-quality videos demonstrated by the students who participated in last year’s first AI Video Contest,” adding, “As AI technology has become even more advanced this year, we look forward to new content that combines the brand with the bold and distinctive interpretations unique to Generation Z, the digital native generation.”