[Edaily Reporter KIM SAE-MI ] Bio Plus Co., Ltd(099430)is strengthening its business in high-performance cosmetics based on bio-ingredients.
On the 14th, Bio Plus Co., Ltd announced its ambition to reshape the cosmetics market by focusing on bio-ingredient technologies such as recombinant collagen and growth factors.
According to the company, brand marketing—such as packaging and advertising models—was previously considered a key competitive factor in the cosmetics market. Recently, however, as more consumers verify the development methods and efficacy test results of the ingredients used in products, raw material technology has also established itself as a criterion for evaluating product competitiveness.
Domestic cosmetics companies are also moving beyond simply raising brand awareness and are engaging in research and development to secure proprietary bio-ingredients. Exosomes and polydeoxyribonucleotide (PDRN), as well as growth factors and recombinant collagen, are being utilized as cosmetic ingredients.
As “Skin Longevity”—a focus on managing skin aging and maintaining healthy skin—gains attention, the cosmetics industry’s interest in related ingredients is also on the rise.
Unlike conventional collagen, which is extracted directly from animal tissue, recombinant collagen is produced using genetic recombination technology. It is noted for its ability to enhance ingredient uniformity and production efficiency, while reducing concerns associated with the use of animal-derived ingredients.
However, the degree of skin absorption and efficacy of cosmetic ingredients can vary depending on molecular structure, formulation, and concentration. Consequently, companies are focusing not only on the characteristics of the ingredients themselves but also on presenting test results and safety data obtained after incorporating them into finished products.
The company’s analysis indicates that, with the addition of growth factor technology, high-performance bio-cosmetics—which not only temporarily moisturize the skin’s surface but also plump and firm the skin from within—are leading the trend.
A Bio Plus Co., Ltd official stated, “Rather than ‘what ingredients are included’ in a cosmetic product, ‘what technology was used to develop it safely’ has become the most important factor determining a product’s credibility,” adding, “Companies with proprietary bio-ingredient technologies that prove efficacy at the cellular level will lead the cosmetics market in the future.”
