[Edaily Reporter Lee So-Hyun ] Naver (NAVER(035420)) is set to enhance the sports fan experience by supporting ticket sales, live broadcasts, and NFT ticket issuance for the international friendly match between Jeju SK FC and FC Bayern Munich.

Naver announced that general ticket sales for the “Audi Football Summit 2026,” to be held at Jeju World Cup Stadium on August 4, will begin at 6:00 p.m. on the 14th. This match is an international friendly between Jeju SK FC and FC Bayern Munich, a prestigious club in the German Bundesliga.

Tickets will be sold jointly on the Naver ticketing page and the limited-edition trading platform KREAM from the 14th through the 2nd of next month. Naver will sell approximately 14,000 seats in Sections W through S. Seats are organized into a total of nine categories, ranging from premium table seats with food and beverage service to third-class seats. Anyone who purchases seats on the first or second level will also be able to watch the open training session for both teams, scheduled for the 3rd of next month, for free.

Naver will also provide online live streaming. Chijijik will broadcast the Audi Football Summit 2026 live, delivering the stadium atmosphere and the players’ performance in real time to soccer fans who cannot attend in person. “Shoot for Love,” a soccer content channel on Chijijik, will also host a “watch-together” broadcast where cast members and viewers enjoy the match together. A jersey giveaway event for viewers will also be held.

NFT tickets based on the Npay Wallet will be used for this match. This system allows entry using NFT tickets without the need for separate paper tickets. Ticket purchasers can issue their NFT tickets starting at 10:00 a.m. on the 3rd of next month until 9:00 p.m. on August 4—one hour after the match begins. The Npay Wallet is a Web3 digital asset wallet service based on Naver IDs. It allows users to store and manage digital assets such as tickets and is used to prevent ticket forgery, alteration, and fraudulent transactions.

Naver is also integrating the Npay Wallet community features. Users who post cheering messages on the soccer channel within the Wallet Community will be entered into a drawing to win Npay Points. The Npay Wallet also offers “Channels,” which are open, interest-based communities, and a “Ticket Verification Room” feature accessible only to ticket holders. Through these features, fans can continue to share match-related news, cheering messages, and post-match reviews even after booking their tickets.

Along with the general ticket sale launch, Cream will unveil nine official Match Day merchandise items and three Cream-exclusive special merchandise items. The special merchandise features designs inspired by the orange color symbolizing tangerines and Jeju SK, as well as the blue of Jeju’s ocean. The collection consists of two tangerine-patterned bandanas created in collaboration with the Jeju local brand “Gulmedal” and one Jeju SK T-shirt uniform.

Joo Geon-beom, Head of Naver Entertainment, stated, “We will organically integrate Npay Wallet-based NFT tickets, live broadcasts on Chijijik, and community events to ensure soccer fans can conveniently enjoy everything from ticket purchases to watching matches and participating in the community.” He added, “Moving forward, we will continue to expand differentiated online and offline fan experiences based on Naver’s diverse services and technologies, enabling fans to enjoy sports content in even more varied ways.”

Lee Mi-young, Head of Payment Infrastructure & Business at Npay, said, “Taking this NFT ticket implementation as an opportunity, we will continue to expand the scope of the Npay Wallet and develop services that allow users to access diverse content and everyday benefits more conveniently.”