[Edaily Reporter SIN SOO-JUNG ] All 2,500 tickets for LOTTE WELLFOOD’s experiential running event, “Serleim Run,” sold out within two hours of going on sale.

LOTTE WELLFOOD(280360)announced on the 15th that ticket sales for the “Sulleim Run,” which began at 10 a.m. on the 13th, sold out within two hours. Due to a surge in concurrent users at the start of sales, the website experienced connectivity issues for about an hour.

LOTTE WELLFOOD began its second “Seolleim Purchase Verification” event—which offers additional participation tickets—earlier than originally planned, starting on the 14th. Through this event, 500 “Seolleim Run” participation tickets will be awarded via a random drawing.

Prizes include one Apple Watch Series 11, two Satisfy Trail caps, and 700 Seolleim ice cream vouchers.

The event runs until the 14th of next month. Participants can enter by verifying a “Seolleim” purchase receipt or by gifting a “Seolleim” e-gift card on the event website.

Any remaining participation tickets resulting from payment cancellations will be put back on sale at 10:00 a.m. on the 20th.

The “Seolleim Run” is a running event where participants run alongside brand ambassador Ki-an 84. LOTTE WELLFOOD plans to expand consumer engagement with Seolleim and Seolleim Coolish by integrating digital ads, social media content, purchase verification campaigns, and offline running events.

A LOTTE WELLFOOD representative stated, “Due to the overwhelming interest shown by consumers in the ‘Sulleim Run,’ we’ve decided to launch this promotion early to offer additional opportunities to participate,” adding, “We will continue to strive to increase opportunities for consumers to experience the unique cooling sensations exclusive to ‘Sulleim’ and ‘Sulleim Coolish.’”