[E-Daily Reporter Kwon Oh Seok ] AUTO& Inc.(353590), a company specializing in mobility lifestyle, announced on the 16th that it is strengthening its competitiveness in the car care business by launching eight new products from the global automotive care brand Soft99 Corporation (hereinafter “Soft99”) through its official online store, “AUTO& Inc.”

The newly introduced products are characterized by inheriting the powerful water-repellent performance of Soft99’s best-selling lineup while further enhancing ease of use and durability. The lineup consists of four glass care and water-repellent coating products and four car wash and cleaning products.
The glass care lineup includes the “Glaco Roll-On MAX High-Capacity Glass Water-Repellent Coating,” which reduces application time by featuring a pad size more than twice as large as previous models; the “Glaco Quick Water-Repellent QAD Glass Water-Repellent Coating,” which can be easily applied before washing and set with just a water rinse; the “Glaco BLAVE Multi-Purpose Water-Repellent Coating,” which can be used not only on glass but also on various materials such as headlights and plastic; and the “Glaco W-JET 3-Second Glass Water-Repellent Coating,” which can be applied in just about 3 seconds during rain simply by spraying and operating the windshield wipers.
Car wash and cleaning products include the “High-Absorbency Multipurpose Microfiber Towel,” which reduces drying time with its strong absorbency; the “Multipurpose Car Interior Cleaning Wipes,” which can be used to clean both the interior and exterior of a vehicle; the “Alaunen Fleece Wash Mitt (Alaunen Kaiser),” which uses high-density ultra-microfiber material to minimize swirl marks, and the “R-150 Tar Remover,” which effectively removes tar and insect residue.
Founded in 1954, Soft99 is a leading Japanese automotive care products company that recorded consolidated revenue of 31.2 billion yen (approximately 290 billion Hanwha KRW) for the fiscal year ending March 2026. The company develops and sells a wide range of automotive care products, including wax, glass water-repellent coatings, and glass film coatings. Among these, “Glaco” is Soft99’s flagship glass water-repellent coating brand, which has been on the market for over 30 years since its launch in 1991.
As Soft99’s official partner in Korea, AUTO& Inc. has steadily introduced various best-selling products, including Glaco, to the domestic automotive aftermarket, thereby expanding its portfolio of premium car care products. A representative of AUTO& Inc. stated, “We will continue to identify premium brands with global competitiveness to strengthen our car care business and provide customers with a differentiated car care experience.”