[E-Daily Reporter Hyera Lee ] #LEMON COMPANY LIMITED is down by about 4% in early trading. The decline appears to be intensifying amid controversy that surfaced on online communities and elsewhere the previous day.
According to MP Doctor on the 16th, #LEMON COMPANY LIMITED is trading at 6,480 won as of 9:03 a.m. today, down 4.99% from the previous trading day.
LEMON COMPANY LIMITED has faced controversy over displaying an example of a “date of birth” input field in mobile applications (apps) for major domestic university hospitals that is reminiscent of the Sewol ferry disaster.
According to industry sources, the phrase “Enter April 16, 2014 as 20140416” was displayed as an example in the date-entry menu of mobile apps for major university hospitals developed by LEMON COMPANY LIMITED, leading to online criticism that it evoked the Sewol ferry disaster. It has since been changed to “July 14, 2026.”
After the controversy arose, LEMON COMPANY LIMITED posted an official apology, and CEO Hong Byung-jin personally offered his apologies, but the controversy does not appear to be subsiding easily. CEO Hong said, “I apologize to the victims of the Sewol Ferry disaster, their bereaved families, and all citizens who have been hurt by this.”
LEMON COMPANY LIMITED is a medical data intermediary platform company that went public on the KOSDAQ market on the 6th of this month. Based on its core technology, “LDB” (Lemon Digital Bridge), the company operates in the fields of smart hospitals, medical data distribution, and personalized health data services.