[Edaily Starin YUN GI BACK Reporter] ABD, a new label under HYBE Music Group, has unveiled its first girl group, “TUIDE,” signaling its entry into the K-pop scene in the second half of this year. Han Seong-soo of Master Professional (MP)—who has successfully led groups such as SEVENTEEN, IZ*ONE, and TWS—is serving as the group’s executive producer, generating high anticipation even before their debut.

At midnight on the 20th, ABD launched TUIDE’s official social media channels and unveiled the group’s name and logo motion video. The video symbolically captures the group’s identity by revealing the name and logo as different colors naturally blend together to create a new light.
The team name “Tuid” was inspired by “Tune the Tide,” which means “to harmonize the flow.” It embodies the group’s aspiration to experience and harmonize the diverse currents of the world to create new joy. The seven members—Seo-hee, Seo-yeon, Elena, Jia, Saki, Se-ah, and Lee Ha-ni—plan to showcase their individual personalities while maintaining harmony as a unified team.
TUID has been garnering attention from global K-pop fans even before their official debut. Previously, some members made their first public appearances through ABD brand short films, and fans expressed their anticipation with reactions such as, “I’m curious about their music,” “The team’s vibe is already charming,” and “I can’t wait for their debut.”
The group’s promotional strategy also promises to be unique. ABD announced that starting on the 21st, Tweed’s official Instagram account will be set to private for the time being, allowing the group to interact with fans in a fresh way.
Above all, industry attention is focused on TUID as the first ABD girl group under the overall production of MP Han Seong-soo. MP Han has been recognized for his production skills after successfully producing numerous K-pop groups, including SEVENTEEN, After School, IZ*ONE, and TOURS. With the addition of HYBE’s global infrastructure and ABD’s distinct label identity, anticipation is building for what new music and concepts they will unveil.
ABD is a new label established under HYBE’s multi-label strategy. The name is an acronym for the brand slogan “A Bold Dream,” and the label aims to create innovative content that presents new possibilities rather than simply following existing formulas.