[Edaily Starin YUN GI BACK Reporter] The group KiiiKiii is set to make a comeback on August 10 with their new album “WhyKiiiKiii.” Ahead of their official promotional activities, they have launched an interactive website, marking the start of the full-scale countdown to their comeback.

According to their agency, Starship Entertainment, on the 20th, KiiiKiii announced the start of their comeback promotion by launching a dedicated website for their new album “WhyKiiiKiii” via their official social media accounts on the 19th. The site features a space evoking summer vacations, the KiiiKiii logo, and various elements hinting at the new album, sparking curiosity about the album’s concept.
In particular, the site added a unique twist by encouraging fans to explore the website themselves to find clues, accompanied by messages such as “Why Kiki? Discover the Answer” and “Experience 6 Summers, Curated by the Best Guides.”
The website was designed to resemble a travel agency’s homepage. Centered around the “Waikiki” package tour, six time zones and themes were revealed, with phrases reflecting Kiki’s signature playful sensibility—such as “Even a random snap in the Waikikon hotspot will be the photo of a lifetime” and “Sweet-and-sour truths always come to light at convenience stores”—catching the eye. Interest is also mounting as to whether the six revealed destinations correspond to the tracklist of their new album.
The members transformed into tour guides, showcasing Y2K-inspired visuals reminiscent of retro advertisements, teen movies, and magazines. By interpreting the image of free-spirited and lively youth in Kiki’s unique style, they offered a preview of the album’s atmosphere.
Fan-participation content has also been prepared. By entering their name and departure location, fans receive a boarding pass with “Waikiki” as the destination—an experience that goes beyond a simple teaser to allow fans to actively participate in the comeback promotion.
Since their debut, KIKI has showcased unique promotions utilizing their website. This time, by incorporating the “package tour” concept, they organically connected music and content, continuing their signature visual creativity.
“Waikiki,” set for release on August 10, is an album that answers the question “Why Kiki?” in Kiki’s own unique way. Centered on the theme “Why We Must Be Ourselves,” the album is set to deliver a more liberated and multidimensional summer story. Kiki solidified their status as a rising star earlier this year by storming the music charts with “404.” Through “Waikiki,” they plan to continue showcasing their unique youthful sensibility and summer energy.