[Edaily Reporter LEE SEON-WOO ] Edaily, a comprehensive daily economic newspaper, delivers a wide range of information and news from the domestic and international MICE (Meetings, Incentives, Conventions, and Exhibitions) industry. Organizations, groups, companies, and schools wishing to share news through the MICE Brief are asked to send their press releases to the email address below.
◇BEXCO Donates Proceeds from Successful World Heritage Committee Event
BEXCO donated 5 million won raised through a “step donation” challenge on the 19th to the National Trust for Cultural Heritage. The challenge, jointly organized with the Busan Tourism & MICE Promotion Association to wish for the successful hosting of the “48th UNESCO World Heritage Committee,” saw 265 participants—including BEXCO employees, members of the MICE industry, related organizations, and citizens—achieve a cumulative total of 72.49 million steps. The donation will be used for the preservation and utilization of “Cultural Space Sujeong,” a Nationally Registered Cultural Heritage site located in Sujeong-dong, Busan.

◇ “MyLandPick,” a Incentive Travel Quotation Platform, Launches
MyRealTrip has launched “MyLandPick,” a platform for incentive travel quotes. Designed for travel agencies and agents preparing to send incentive travel groups, the platform allows users to receive and compare online quotes from local land operators overseas based on group size and itinerary, and also supports payment and settlement processes. To celebrate the launch, a promotional campaign is underway through September 30, offering travel agencies and agents using MyLandPick credits worth 10 million won. These credits can be used like cash on the MyLandPick platform.

◇ Eventers ‘Business Event Summit 2026’
Eventers will host the “Business Event Summit” (BES 2026) on the 23rd at the Cube Convention Center in Sangam-dong, Mapo-gu. This event introduces strategies and know-how for successfully planning and operating business events, featuring nine experts from the MICE, AI (artificial intelligence), and branding sectors who will take the stage to deliver lectures on topics such as AX (Artificial Intelligence Transformation) and branding strategies. Exhibition booths will also be set up to showcase services necessary for hosting events, such as webinars and transportation. Detailed information about the event can be found on the Eventers website. Admission is free.