[Edaily Reporter Kwon Oh Seok ] SONOKONG CO., LTD.(066910)’s stock price is surging in early trading. It appears that buying interest is surging following news that the company is expanding its business portfolio into AI (artificial intelligence) wellness. On the 17th, SONOKONG CO., LTD. Chairman Kim Deuk-myeong (right) and Yi Chiwei Lai CEO Wei Ziyong pose for a commemorative photo at Yi Chiwei Lai’s headquarters in Hangzhou, China. (Photo courtesy of SONOKONG CO., LTD.) According to MP Doctor on the 21st, SONOKONG CO., LTD.’s stock was trading at 3,620 won as of 9:19 a.m., up 21.89% from the previous trading day. Earlier that day, the company issued a press release stating, “On the 17th, we signed an exclusive distribution agreement for the AI (artificial intelligence) massage robot ‘R2E’ in the South Korean market with ‘EaseFuture.’” EaseFuture is an AI healthcare startup incubated by the Chinese internet giant “NetEase.” The company explained, “This agreement marks a key turning point in expanding our business portfolio from mobility to AI wellness.” Under this exclusive distribution agreement, SONOKONG CO., LTD. has secured exclusive rights to all aspects of R2E’s sales, marketing, and after-sales service within the Korean market. In particular, SONOKONG CO., LTD. has secured not only product licensing rights but also the right to its own branding, enabling it to implement unique brand strategies and marketing tailored to the characteristics of the Korean market. R2E is a robotic massage system that integrates AI-based TONGYANG medicine acupoint massage technology with massage, shockwave therapy, heat therapy, cupping, and moxibustion into a single device. According to E-Z Future, the R2E features △AI-powered acupoint recognition massage △extracorporeal shockwave therapy △radiofrequency (RF) heat therapy △automated cupping △and heat moxibustion. It aims to be more than just a massage device; it is a comprehensive wellness device based on TONGYANG medicine. SONOKONG CO., LTD. plans to initially target B2B channels, such as corporate wellness facilities and premium hotels and resorts, and subsequently expand its business scope to direct-to-consumer sales channels.
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