[Edaily Reporter KYUNG GYEYOUNG ] E-MART Co., Ltd. is launching its “Jungbok Sale,” offering discounts of up to 50% on health-boosting foods ahead of Jungbok on the 25th.

According to E-MART Co., Ltd.(139480)on the 22nd, sales of fresh chickens for boiled chicken soup from the 1st to the 20th increased by 15.2% compared to the same period last year. Sales of Peacock’s ready-to-eat samgyetang and Kitchen Deli’s eel products also rose by 17.4% and 55.9%, respectively, during the same period. This is attributed to growing demand for enjoying nourishing meals at home as the burden of dining out costs increases due to high inflation.

Targeting this demand for “home-cooked nourishing meals,” E-MART Co., Ltd. is offering domestic fresh “Whole Young Chicken” and “Native Chicken for Boiled Chicken” for 3,627 won and 9,748 won, respectively, during its Jungbok Sale running from the 23rd to the 29th. “Antibiotic-Free Young Chickens (2-Pack)” will be offered at a 40% discount when Shinsegae Co.,Ltd Points are applied. In addition, “Australian Grain-Fed Chuck Eye Roll” will be sold at 1,990 won—a 50% discount—and “U.S. Pork Belly and Neck” (100g) will be available at 1,456 won—a 30% discount.

"Prepared Freshwater Eel" (100g) and "Live Wando Abalone" can also be purchased at half price when Shinsegae Co.,Ltd Points are earned. “Domestic Fresh Shrimp” (100g) is priced at 3,280 won. On the 24th, the day before the middle of the summer heatwave, “Generous Red Crab Seafood Stew” (1,585g) will be offered at a 30% discount when Shinsegae Co.,Ltd Points are earned, and customers will receive 20% of their purchase amount back as e-money.

The Kitchen Deli corner, perfect for quick and easy meals, is also offering ready-to-eat nourishing dishes. “Mung Bean Samgyetang” (with one whole chicken) and “Two-Eel Nutritious Rice Bowl” are each priced at 9,980 won. “King Seasoned Grilled Eel” and “Crispy Eel” are available for 17,980 won and 12,980 won, respectively. Unique nourishing dishes such as “Yangjangpi Stuffed with Abalone” and “Smoked Duck Salad” are also available.

In addition, E-MART Co., Ltd. is offering seasonal fresh produce at special prices. “Campbell Grapes” (1.5 kg) and “Daehak Glutinous Corn” (10 ears) are available for 14,980 won and 6,986 won, respectively, when Shinsegae Co.,Ltd. Points are applied. “Farmers’ Pick Black Rice Watermelon,” “Potatoes,” and “Young Napa Cabbage” are also on sale.

Jeong Woo-jin, head of marketing at E-MART Co., Ltd., said, “Due to the rising cost of dining out, there is growing demand for preparing nourishing meals at home or enjoying them conveniently.” He added, “We hope customers will enjoy not only samgyetang but also ingredients for nourishing dishes such as eel and abalone, as well as a variety of ready-to-cook products and seasonal fresh foods, without breaking the bank.”