[Edaily Reporter KYUNG GYEYOUNG ] Lotte On, an e-commerce platform operated by LOTTE SHOPPING CO., LTD.(023530), announced on the 22nd that it will launch an official brand store for the premium tea brand “Abkipassand Sancha.”

Lotte On’s strategy is to target the premium tea market, as growing interest in health and wellness has led to an increase in consumers choosing tea over coffee.

Abki Pasand Sancha, a premium Indian tea brand, has been used as a state gift in India since 1984. “Abki Pasand” means “your choice” in Hindi, and the brand is introducing blended teas and premium collections produced at a factory in Noida, Delhi, India, dedicated exclusively to the Korean market.

To celebrate the opening of its official brand store, Lotte On is offering discounts of up to 50% on premium gift sets through the 26th. Gift sets include the “Grand Indulgence Collection,” featuring four varieties of Original Gometti; the “Grand Luxury Collection,” which includes four varieties of black tea; the “Heritage Collection,” comprising a tin case, infuser, and tea spoon crafted by Indian brass artisans; and the “Grand Cru 5-Variety Leather Set,” among others.

During the event period, Lotte On will randomly give away tasting packs to customers on a first-come, first-served basis. Customers who spend 50,000 won or more will receive a Tea Boutique tea tasting voucher. Customers who participate in the review event will also be entered into a drawing to win invitations to a tea party.

A Lotte On representative stated, “We will continue to discover unique brands and expand our official brand stores so that customers can experience a wide variety of premium teas more conveniently.”