[Edaily Reporter kim mi-kyung ] LotteChilsungBeverage is teaming up with Samsung Wellstory to launch a marketing campaign targeting office workers through company cafeterias. The strategy is to expand consumer touchpoints for its plant-based beverage “Oatmond” by utilizing the cafeterias—which employees visit daily—as brand experience spaces.

#LotteChilsungBeverage announced on the 22nd that it will sequentially operate “Oatmond Pop-up Stores” in the cafeterias of six leading companies across major industries through mid-August. This event was organized in collaboration with Samsung Wellstory, a company specializing in institutional food services.

According to the company, the core of this campaign is to utilize the company cafeterias—which office workers visit daily—as brand experience spaces. It was designed to introduce “Oatmond” as a meal-replacement drink that allows office workers, who often skip meals due to their busy schedules, to conveniently replenish their nutrition, and to provide them with a natural opportunity to experience the product.

The pop-up store is themed around “Stocking Up on Nutrition with Oatmond Amid a Busy Daily Life.” Visitors can sample the plant-based beverages “Oatmond” and “Oatmond Protein,” participate in a scratch-off coupon event, and receive various promotional items such as Oatmond lunch bag sets and reusable bags.

A sampling event for office workers having breakfast will also be held. From the 28th through mid-August, LotteChilsungBeverage plans to provide Oatmond and Oatmond Protein to office workers eating breakfast at company cafeterias at approximately 30 companies in the Seoul and Gyeonggi metropolitan areas, offering a convenient way to get nutrients after arriving at work.

A representative from LotteChilsungBeverage stated, “We determined that company cafeterias—which serve anywhere from thousands to tens of thousands of people daily—are the ideal venues to effectively convey the brand value of ‘nutrition’ to office workers, who are Oatmond’s primary consumer base,” adding, “We will continue to carry out various marketing initiatives that allow consumers to naturally experience the brand in their daily lives.”