[Edaily Reporter Kwon Oh Seok ] DUOBACK CO., LTD.(073190)announced on the 23rd that it is entering the edtech market by strengthening its strategic partnership with Algorigo, an AI deep tech company.

Through this partnership, DUOBACK CO., LTD. aims to position itself as a key hardware supplier within the AI learning management platform ecosystem, moving beyond its existing furniture sales. As demand for AI-based, hyper-personalized learning management services grows, the company plans to secure new revenue streams and strengthen its growth momentum by expanding the supply of smart chairs and integrating them with AI learning management platforms.
The two companies plan to introduce an integrated edutech solution combining DUOBACK CO., LTD.’s ergonomic smart chairs with Algorigo’s AI learning management platform, “AlgoStudy.” Based on this, they intend to expand their business scope to include managed study rooms, self-study prep academies, apartment complex communities, and the home (B2C) market to target the rapidly growing edutech market. Starting with the supply of approximately 400 smart chairs this year, the goal is to supply a cumulative total of over 20,000 units by 2030.
AlgoStudy is a data-driven learning management solution that combines smart chairs equipped with film-type pressure distribution sensors with AI. From the moment a student sits down, it measures and analyzes net study time, study posture, and concentration levels in real time. The AI then integrates and analyzes the accumulated quantitative and qualitative data to provide optimal study routines and personalized coaching for each student.
In particular, AlgoStudy’s core competitive advantage lies in its structure, which integrates various data—including not only individual students’ learning behaviors but also lifestyle habits and administrators’ observation records—into a single database and links it to AI-powered coaching.
AlgoStudy has validated its market potential at its company-operated centers in Songpa and Mapo, and its system has also been supplied to the community study rooms of HyundaiEngineering&Construction’s high-end residential brand, “DH.” DUOBACK CO., LTD. and AlgoRigo plan to expand their business into the B2C subscription market by enhancing their AI- and big data-based hyper-personalized learning coaching services, moving beyond the expansion of offline locations such as company-operated centers and franchise outlets.
DUOBACK CO., LTD. representative stated, “This collaboration is a strategic partnership that goes beyond the simple development of smart chairs to jointly build an AI-based learning management ecosystem,” adding, “By combining DUOBACK CO., LTD.’s ergonomic technology with AlgoRigo’s AI platform, we will set a new standard for the future learning management market.”